Do you want your business to pop up on the first page of a Google search result?
Ever wondered how other businesses make it to the top search results?
One word: keywords!
As a man of many words, for those of you familiar with my channel, today we’re keeping it old school with my words of wisdom being shared in ink, instead of video blogs.
Read on, as we’re about to unlock the door to your ranking success, by giving you the key to keywords and explaining the Keyword Golden Ratio to you.
Table of Contents
How Do Keywords Work?
How often have you gone online to search for something? Whether it is for a service, a product, to answer a question, or merely to explore.
Whatever you decide to look up on the internet, you usually only type one or two words into the search engine bar, and voila, before you can even finish your sentence, there are options in a dropdown list for you to easily click on.
Now imagine you have a product or business that is included in one of the first search results, your business would skyrocket and you would have more clients than you could dream of! (Who really goes to page two of Google anyway?).
That is the power of keywords. When you want to improve your rankings and the number of visitors to website, you have to learn which keywords are popular with consumers and make sure those keywords appear on your website, to direct traffic to it.
What Is KGR?
KGR is an abbreviated term for Keyword Golden Ratio. Yes, who knew you could strike gold in the digital online world? Well, you can, and you do not have to be an IT whizz or technical genius to get in the game and compete for exhilarating ratings.
All you need is access to Google, a keyword research tool, and a calculator!
The Keyword Golden Ratio (KGR) may sound complex – but this formula is your secret weapon to rank at the top of the search engine Olympics to get the gold and find your way onto the podium (or page 1 search results).
The keyword ratio for best growth results is 0.25.
Okay, but what does this mean?
Don’t worry, I’ll ramble on about this number and the KGR formula (a lot) later, so strap yourself in for a nerdy-yet-enticing-and-informative-ride!
How Does KGR Work?
The Keyword Golden Ratio of 0.25 is a trusted method that shows you exactly which keywords are flooding the market and how you can compete amongst the ranking giants with the correct keywords and terms.
Calculating the KGR will take you back to the desks of your math classroom, with a simple but nifty little formula:
KGR = Number of allintitle results divided by Monthly Search Volume
So, divide the number of allintitle search results by the search volume per month. The result should be under 0.25 to be a KGR-compliant term.
If you’re not familiar with the allintitle advanced Google search command, it’s quite simple to use. Simply type allintitle: before entering your search term, and all the results will be pages that have this exact keyword in their title.
How To Find KGR Terms: An In-Depth Explanation
Here’s a guide on how to do KGR keyword research, so you can rank in the top positions on Google in no time!
1. First things first, find your keywords
A good way to find terms that might be relevant to your site is to search for ‘best (your product) for’, then use one of the two methods below to find more specific results.
Use Google Autosuggest
Google Autosuggest is a vastly underestimated tool – it shows you what people are actually searching for. By typing the above into the search bar, you’ll be presented with a list of terms that people want to learn more about.
I like to play the ‘Alphabet Game’ with this method. So, type ‘best (product) for a’, note the results, then repeat for ‘best (product) for b’ and so on.
Use Ahrefs
A slightly less time-consuming way to find potential keywords to use is by using a tool like Ahrefs. Simply enter ‘best (product) for’ and set the tool to find related keywords. From there, you can filter your results as detailed below.
2. Remove any keywords with a monthly search volume of over 250
The keyword search volume is crucial in KGR. You’ll need to filter your list so the maximum search volume is 250. Any terms with a monthly SV of more than 250 aren’t KGR terms by definition.
Filter other metrics
It’s not technically part of the process, but I also recommend you don’t only look at low search volume keywords; you should also consider keyword difficulty.
Think about how strong your domain is; which KD do you realistically have a chance of competing against? Set a filter to further narrow down your list of terms.
3. Do an allintitle search
Allintitle is a search operator that you can use to find only results that contain your search phrase in the page title.
To do an allintitle search, simply type allintitle: then your long tail keyword. Hit search, and note how many results you are presented with; you’ll need this number in the next step.
4. Calculate the KGR
Now comes the fun part! To work out the KGR, you have to take the number you found in step three and divide it by the monthly SV that your keyword research tool showed you in step two.
If the result is 0.25 or less, congratulations; you’ve found the first of your KGR-compliant terms! If the number is more than 0.25, you’ll have to repeat the process on your next keyword.
What About Keyword Difficulty?
When you first started learning about keyword research, you might have been told that keyword difficulty is the be-all and end-all.
It’s true, KD is another key consideration when looking at which keywords to target, and it can be used in combination with the KGR.
You might find a KGR-compliant keyword phrase, but notice it has a high difficulty. Although the KGR might be under 0.25, you’ll most likely still struggle to rank on the first page of search engines like Google for this term.
Why?
Check out the SERPs for the high KD long tail keywords you’re looking at. Notice anything? That’s right, more likely than not, the top-ranking sites are the big guys that you have no chance of out-ranking. Generally, these sites will have thousands of backlinks and a very high domain authority, meaning people like us simply can’t compete.
Okay, so is KGR worthless?
Of course not! Instead, I recommend filtering by KD as well as search volume on your keyword research tools to find the terms that will really maximize your chances of reaching that prestigious top spot on Google.
Why Do I Need KGR-Compliant Keywords?
Hopefully by now you’ve realised that you can’t just write about highly competitive terms and hope for the best. Google doesn’t work like that; you need KGR keywords, and here’s why.
Boost your traffic
While many KGR terms have a low search volume on their own, if you use a lot of them, it all adds up. You might think “what’s the point in using a keyword if only 10 people are searching for it?”. But did you consider that using 100 of these terms means potentially 1000 new visitors to your site. Seems worth doing now, right?
What’s more, people searching for these terms usually have a goal in mind. They’re looking for something pretty specific, and you are (hopefully) going to give it to them! Hopefully, more traffic = more sales and more sales = a happier and more motivated you. Need I go on?
Find content ideas
We’ve all suffered from writer’s block at some point, but have you ever struggled to even find a topic to write about? Depending on your niche, you could be drowning in potential content ideas without a clue of where to start.
With a whole list of KGR keywords by your side, you won’t be stuck for content ideas.
Just remember that your content needs to be practically perfect in every way if you want to encourage conversions! Here are a few brief pointers on creating high-quality content that search engines and your readers will love:
- Make sure you cover the topic in detail (no thin content, please)
- Use your target keywords, but don’t stuff them
- Keep your readers in mind – consider their intent, and also use language that they will enjoy reading
Outrank your competition
What could be more motivating than seeing your rankings start to climb higher than those of your competitors? Pretty much nothing, I’m sure you’ll agree.
It can be difficult to rank a site in a competitive niche without a strong backlink profile and a high domain authority, but KGR keywords put you in with a chance. The more content you write and the more long tail keywords you put in it, the more you’ll start to see results.
Limitations of the KGR Formula
While the KGR formula can do some wonderful things, it does have its drawbacks. It’s important to consider the limitations of KGR before you get to work. However, keep the below points in mind, take the KGR with a pinch of salt, and you should see the results you previously thought you could only dream of in no time.
It ignores low KD terms
I touched on this above, but it’s pretty important so I’ll say it again. Keyword difficulty is vital to consider for newbie site owners. To be blunt, you’ll be wasting your time by targeting highly competitive keywords in the early stages of your journey.
You might find a term that technically meets the ratio of 0.25 or less, but it could still be highly competitive. That’s why I recommend filtering your keywords by KD as well as search volume to find terms that you have the best chance of ranking for.
Wrong search intent
You might be rubbing your hands together thinking you’ve found an incredible list of keywords that are going to rocket you to page one of Google overnight. But then you sit back and actually read the keywords and realise they’re pretty much irrelevant to your site and your reader’s intentions.
Google’s Helpful Content Update means the search engine now prioritizes content that readers can actually benefit from. For that reason, I recommend getting familiar with the different types of keywords:
- Transactional
- Navigational
- Commercial
- Informational
Transactional keywords will have terms like ‘buy’ in them. If you see eCommerce sites when searching for your keyword on Google, it’s probably a transactional term. Commercial keywords often contain ‘best’ – these searches are looking to find the best product for their needs but they’re not quite ready to buy yet like those using commercial terms are.
So what does this mean for you?
If you’re an affiliate site, you’ll want to focus more on commercial terms than transactional terms. Your new affiliate site is unlikely to be able to compete with retail giants like Amazon.
Time consuming and difficult
With your keyword tool, you have to look at the search volumes of your keyword list, then you have to do an allintitle search for each term too.
That’s right. Every. Single. Term.
Although you can use tools to help find keyword ideas and filter the SV, you still have to manually calculate the KGR for every term. And that’s before you start writing the content then tracking its performance.
Can lead to keyword stuffing
Keyword stuffing is Google’s and your readers’ worst nightmare, so avoid it like the plague! Long tail keywords are pretty specific, so repeatedly mentioning them in your copy will make it sound unnatural.
Okay… but if it ranks then it’s fine, right?
Wrong! Yes, you have to include relevant keywords in your text so Google’s crawlers can understand what your content about, but that doesn’t mean you have to use them in every single paragraph.
Readers will be put off by content that doesn’t read well and are likely to bounce off your page before you can say Keyword Golden Ratio.
Instead, try to group together highly similar keywords into one article, and think about alternative ways to get your point across without using the same phrase over and over again.
The best SEO-optimized content won’t be obviously so. In other words, the keyword phrases should be naturally sprinkled throughout the text. You’ll want to have your primary keyword near the start of your content and in a heading or two, but there’s no need to repeat it several times in one paragraph.
Unlock Doors With The Golden Keyword Ratio
Now that I have rambled on with technical terms and confusing formulas, I hope that you try using the Keyword Golden Ratio as part of your SEO strategy to grow your rankings.
Keyword research might be a tedious process but ranking at the top will make it worth it.
Keyword Golden Ratio may sound foreign to you, but I can assure you it could unlock doors, giving you access to maximum traffic in no time!
FAQs
Is KGR a white-hat technique?
KGR is completely white-hat – you simply need to find relevant keyword ideas, do a bit of math, and include the suitable terms in your content.
What is the KGR keyword in SEO?
KGR keywords are long tail terms with a max search volume of 250 that are under-used in the SERPs.
What is KGR and its formula?
The Keyword Golden Ratio = number of Google results that contain the keyword in the title divided by the search volume for that keyword.
The perfect KGR ratio is 0.25 or less; this ratio is perfect to put you on the map.
What if the KGR is higher than 0.25?
This will happen to everyone wanting to explore the effectiveness of KGR phrases versus normal keyword phrases at first. If your KGR is higher than 0.25, you will have a much harder time ranking on page one of Google for that term.
Keep using the KGR formula until you identify a KGR phrase that is in the region of 0.25 or less. It takes time, but each keyword’s search volume is important if you want to increase your chances of ranking for that term.
Final Thoughts
To climb the ranking podium, you need to do the footwork first, and be patient with the process of spending time identifying your KGR keywords.
If you have no clue where to start or even just have a simple (or complex question), then know that you are not alone and I’ve been where you are.
That’s why I have this dedicated blog to record my experiences in learning the online marketing world. I can also help uncover a treasure trove of amazing keywords for your site on Fiverr; perfect if you don’t want to or struggle to find keywords on your own.
Need keywords? Check out my service!
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