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so in this video we're going to do some comparisons on shorter blog posts compared to longer blog
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posts which ones get more time on page so which one do people spend more time reading so you would
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think that people would spend more time reading a long blog post rather than a short one however
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it's possible that readers will see a long blog blog post and get scared away and not read it at
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all whereas a short blog post they'll be like okay I can handle that and then they'll read the whole
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thing so in order to do this the first thing I need is a plugin that will let me figure out how
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long each of my articles are so I can find the 10 shortest blog posts and my
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10 longest blog posts I'm just gonna look for a word counter see
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how many words I might need to do a Google search Oh count the words on your wordpress site instantly
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I think this is what I want Check it out
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You need to calculate your words before you can start using the plugin
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Interesting so I've written 200,000 words my average post is 1800 okay here's my top
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posts I have to blur these out and this so 3,000 words 3,000 holy cow I didn't
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even realize I wrote ones that long so 1 2 3 4 5 6 7 8 9 10 so there's my top 10
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but how am I gonna find my bottom okay here it is okay and here's my so 1 2 3
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four five six seven eight nine ten cool so most of this screen is gonna have to
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be blurred out obviously but I found my smallest articles and I have my largest
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article so now I'm gonna go to the ytics and I'm show you what I'm gonna
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do the behavior site content all pages I'm gonna switch this to organic because
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that's really all I care about so that's what it's on now all I need now I'm gonna
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go so you can take whatever page you want here and you can press this a plot
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row and it will show you each article so I would change this to average time on page now you can see each articles time on page so what I need to do I need to put all of my I need to put all of my large articles on and see what this looks like
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and then I need to put all of my small articles and see what this looks like and compare the two
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compare the two graphs and see if there's any correlation so I'm going to go ahead
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and get it all set up and then come back once I've done that so I finally finished plotting it all down you can only do the top six not the top ten
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so the blue is the average for all of my pages and then the colored colored marks are
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the individual pages so you'll see for the most part the the less words on the content are actually
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less than the average of the page of the blog every now and then see there it shoots up way up
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past it right there but for the most part it's actually less now we'll take a look at the other
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side of the coin so next will be pages with a lot of words so these were all like a thousand words
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to eleven hundred words now these will all be three thousand twenty five hundred and two thousand
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word articles and so now you see for a lot of these articles the time on page is actually a lot than the average time you see as time goes on it actually getting more and more more time on page
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so we'll compare so as you can see this graph here is the short content and then
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this graph here is the long content so so taking a look at this it seems like longer articles
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get more time on page than shorter articles but one thing to consider is my longer articles are
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actually getting a lot more views than my short articles so some of these are actually getting
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a thousand views per month whereas these are getting like some of them are only getting like
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50 100 views per month so it might be skewing the results a little bit i'm not sure but i mean
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a lot of these articles are way past the average whereas the short articles are way under the
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average so i'm gonna say that the longer articles are the more more page time they get which makes
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sense if you have a longer article it's going to take people longer to read them as long as you
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have them formatted in a way that's not going to scare people away those are my results on that let
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me know in the comments what you think and you should do the same for your on your ytics
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and see if you get the same results and let me know in the comments down below
