Does Bounce Rate Matter for an Affiliate Niche Site?

Does bounce rate matter for an affiliate niche website? That's a good question. Honestly, people spend way too much time obsessing over this. I don't believe it matters if you have a 10% bounce rate or a 90% bounce rate. I think this way because what is the goal of an affiliate site? You want to attract an audience and then send that audience to a product page. It doesn't matter how long that visitor is on your site, or how many articles they read. If they click your link, you won! I'm not 100% this is true for an ad site too. But I think it is. Sure, you get money per impression, and in theory, you should get more money if the visitor views more pages but I don't think so. I think you're paid based on unique visitors and if the same person sees the same ad I think there is a way for Google to tell. Plus the money per impression is tiny. The visitor clicking an ad is where the money is at. I hope I've explained this well. Let me know in the comments if you agree or disagree. ---------------------------------------------------------------------------------------------------------------- Time Stamps: 0:00 Intro 0:34 What is a Bounce on a Website? 0:45 Example of a Bounce 1:43 Why People think Bounce Rate Matters 2:31 Why Bounce Rate Actually Doesn't Matter 3:14 Take a Look at my Bounce Rate 4:01 Quick Summary ---------------------------------------------------------------------------------------------------------------- Like my spreadsheet? Here's a blank copy! https://docs.google.com/spreadsheets/d/1cdXM9xHkILhGAeI8IHop4p1seBlPEmyTr7pVEgARoL0/edit?usp=sharing